# FJ Foundry

> Full-funnel growth marketing for high-consideration brands, based in Toronto. Founded and run by
> Fareed Jacob Amiry. Strategy, acquisition, conversion and retention built as one measured system rather
> than a set of disconnected channels.

FJ Foundry is a one-operator growth practice. Fareed Jacob Amiry personally runs every channel: paid
acquisition, SEO and generative engine optimisation, website conversion, account-based marketing,
lifecycle, and the attribution layer that proves which channel earned its keep.

## What FJ Foundry does

- **Paid acquisition** across Google Ads (Performance Max, Search) and Meta Ads, optimised to cost
  per qualified lead rather than click-through rate.
- **SEO and AI search (GEO, AEO)** so a business is found in search results and cited inside
  answer engines including ChatGPT, Perplexity, Gemini and Google AI Overview.
- **Website conversion and CRO**, including full platform rebuilds, funnel architecture and
  lead-form optimisation.
- **Attribution**, giving every channel a cost per lead and a pipeline number in one view.
- **Positioning and category narrative**, including naming decisions grounded in entity resolution.
- **B2B platforms and marketplaces**, including gated vendor communities and two-sided marketplaces.

## Verified results

- Took a B2B SaaS platform to #1 organic and AI-search visibility in its category across ChatGPT,
  Perplexity, Gemini and Google AI Overview, with qualified leads up 60% year over year, ICP leads
  up 95%, LTV/CAC held above 5 and churn cut from 3.5% to 2.7%.
- Generated 266 paid leads at a $20.36 blended cost per lead, and found a placement reallocation
  returning 69% more leads on the same budget.
- Lifted conversion rate 20% by running Google Performance Max and Meta Advantage+ as a single
  budget rather than two channel silos.
- Grew organic search 14x in one month following a platform rebuild and domain migration completed
  with zero broken URLs.
- Took an e-commerce storefront's organic search clicks 3.5x in its first eleven weeks from launch.

## Case studies

- Winning the answer, not the ranking (B2B SaaS, AI search): https://fjfoundry.com/work/b2b-saas-ai-search/
- From brochure site to a funnel that runs itself (real estate): https://fjfoundry.com/work/brokerage-growth-system/
- The website was the smallest part of it (real estate, platform build): https://fjfoundry.com/work/brokerage-operating-system/
- Killing a name no engine could resolve (positioning): https://fjfoundry.com/work/category-repositioning/
- A storefront launched into search from zero (e-commerce): https://fjfoundry.com/work/ecommerce-organic-launch/
- Two storefronts, two audiences, one brand (B2B platform): https://fjfoundry.com/work/storks-ecommerce-transition/
- Building a B2B pipeline from a standing start (B2B demand gen): https://fjfoundry.com/work/jtr-b2b-growth/
- Nine years, and the software underneath (marketplace, internal tooling): https://fjfoundry.com/work/missland-nine-years/
- The one that failed, and why (post-mortem): https://fjfoundry.com/work/salha-what-failed/
- An audience built on a subject I actually cared about (content): https://fjfoundry.com/work/podcoffeecast/

## Notes (articles)

- The best click-through rate had the worst cost per lead: https://fjfoundry.com/notes/cost-per-lead-not-clicks/
- Your company name might be a growth ceiling: https://fjfoundry.com/notes/your-name-might-be-a-growth-ceiling/
- Ranking first and being cited are different jobs: https://fjfoundry.com/notes/ranking-versus-being-cited/

## Key pages

- Home: https://fjfoundry.com/
- Selected work, nine engagements in B2B demand generation and growth: https://fjfoundry.com/work/
- Notes: https://fjfoundry.com/notes/
- Contact: hello@fjfoundry.com
- Privacy: https://fjfoundry.com/privacy/
- Terms of use: https://fjfoundry.com/terms/

## About Fareed Jacob Amiry

Growth marketer specialising in B2B demand generation and full-funnel growth. Work spans Canada,
Türkiye and Iran.
Previously Marketing Manager at Bettermode (B2B SaaS community platform, Toronto), Digital
Marketing and eCommerce Manager at Storks Diamond (Istanbul), Digital B2B Growth Strategist at JTR
(Istanbul), and co-founder of MissLand, a health and beauty business running a two-sided supply
marketplace for nine years. Currently the growth marketer for a GTA pre-construction platform
alongside FJ Foundry.

## Positioning

FJ Foundry does not promise multiples. Published figures come from real engagements and are
attributed to the case study that produced them, including results that plateaued or declined.

## Contact

LinkedIn: https://www.linkedin.com/in/fareedamiryaghoobi/
Email: hello@fjfoundry.com
Location: Toronto, Ontario, Canada