Rebuilt a jewellery storefront and took it from no organic presence to a working search and shopping channel in under three months.
A new storefront with no search presence, indexation problems on the pages that did exist, and a product feed that could not get approved.
Organic search clicks grew 3.5x across the first eleven weeks. 91 products cleared review in Google Merchant Center at a Great quality score for Canada.
Structured data and feed hygiene are unglamorous and they were the entire unlock here. Nothing about the content changed. The pages had always deserved the traffic; they just could not be read.
Traffic plateaued after month three and has drifted down since, and the count of pages earning first impressions has fallen. The likeliest cause is URL loss from the rebuild rather than a content problem. I would rather show a flat line I can explain than crop the chart at the peak.