Two ways in. By capability if you want to know what I can run, by chronology if you want to know how I got here. Every line links to the case study behind it. Each one covers the situation I walked into, the calls I made, what the numbers did, and the straight answer to the hard question about it.
Rebuilt a rented, unmeasurable web presence into an owned funnel with attribution on every channel, then built the content engine that feeds it.
Repositioned a company whose name search engines could not attach to it, and replaced a price claim that could not be defended.
Rebuilt a jewellery storefront and took it from no organic presence to a working search and shopping channel in under three months.
Took a B2B SaaS platform to first-position visibility inside ChatGPT, Perplexity, Gemini and Google AI Overview, while qualified leads grew 60% year over year.
Storks had dominated Turkish jewellery export since 1995 without needing digital. I built two separate platforms: a consumer storefront, and a gated vendor community where wholesale buyers place orders and see launches first.
Eight months embedded with a jewellery technology firm as its B2B growth lead, reporting to the CEO daily, building the inbound channel and the partner channel at the same time.
An operating system for a top 1% brokerage in Canada: an owned site with AI, an admin the team opens every morning, and the automations that keep both honest.
Co-founded a health and beauty business that ran direct to consumer and, underneath it, a platform connecting retailers and pharmacies to importers with us in the middle.
Co-founded an online roasted coffee retailer for home brewers, offices and cafes. It did not work. Ten months, closed.
Wrote, narrated and distributed a coffee podcast that reached thousands of listeners, as a working test of content strategy with nothing but the content itself.
Three of these are consulting engagements and the clients are described rather than named, because their commercial numbers are theirs and not mine to publish. Named references available on request. Bettermode is a former employer and is named.